Strategic Brand Consultant

  How Communication will change in the post COVID 19 world #communication #strategiccommunication #marketing #PR #PublicRelations #boardroomdiscussion #business #Covid19 #Newnormal #technology #AI #machinelearning #campaigns #strategies #socialmedia #digitalcampaigns  The business of communication had been undergoing colossal shifts, much before the COVID 19 crisis emerged. Public Relations (PR), once a niche business within the marketing spectrum, gathered steam and rhetoric emerged from the stalwarts in the industry – should it be a part of boardroom discussion, given its business criticality and impact? With time, the salience of PR garnered traction amongst brands across sectors and segments, which were hitherto heavily relying on advertising and on-ground marketing. The COVID 19 pandemic and its ramified impact will change PR as we know it, going forward. Not much in essence, but in terms of its scope and scale. With the current liquidity crunch impacting all industries a...

  #WorkfromHome and the new normal #workfromhome #WFH #thenewnormal The COVID 19 pandemic that engulfed our world like a massive cyclone, once again proved how small we are or our technological supremacy is vis-à-vis the forces of nature. While the clarion call for combating climate change and promoting sustainable living were not enough, a microscopic virus brought us to our knees, demonstrating the price we had to pay for ignoring our planet for so long. According to a recent study conducted, it is estimated that a whopping 42% (1) of people in the USA are working from home to combat COVID 19. Another study suggested that 67% of the companies prefer their employees to permanently work from home. It is believed that long term work from home will be a win-win situation for both the employees and the employers. The employers can cut down on electricity, other operational bills and also help in saving the carbon footprint by reducing mundane travel. The employees on the other hand ha...

  Online Education, Upskill and Reskill Rising into Prominence #OnlineEducation #UpSkill #ReSkill #Covid19 #Education #ELearning   Continuous learning has become indispensable to stay competitive in the job market, given the changes brought about by technological advancements and other socio-economic factors. The learning contrast in India has also undergone myriad shifts off late. There was a time, when we were talking about the demand and skill gap industries face, while the country leaves no stones unturned in providing the best-in-class theoretical education. Practical life skills were more or less ignored. Industries struggled to hire industry ready employable professionals. Many large enterprises started in-house academic training centres to make people employment ready or partnered with different academia. With the current scenario, online courses have got a major push and many professionals are opting for online or virtual courses to upgrade their profile as well as to...

  A fresh rethink for traditional advertising and outreach amid COVID-19 crisis #traditionaladvertising #covid19 #outreach  The world over, COVID-19 pandemic has brought about wide arrayed disruptions in consumers’ lives, and advertisers’ marketing activities are no exception to this. Several ad and marketing campaigns got cancelled, events were scrapped and launches rescheduled. While there are sections who feel that traditional marketing is crucial and indispensable for holistic brand building, the Coronavirus crisis almost proved overnight that a digital-first approach is a key. Digital is cost-efficient than print, faster and better in terms of spiking consumer interest and keeping them engaged in brand conversations. Also, with shrinking marketing budgets and dilapidating profit margins of companies, revenue streams of traditional media have been severely impacted. In the post-COVID 19 world, brand marketers will increasingly and innovatively look at digital marketing. Wh...

  Employee engagement is key to branding #Employeeengagement #branding  Employee engagement is the key to both, sustaining a corporate reputation as well as building and maintaining equity and salience of your brand. In fact, it is more critical than ever before in the wake of rampant unemployment, mental trauma, and these unprecedentedly uncertain times, unleashed by the COVID 19 pandemic. There is no iota of doubt about the fact that your employees are one of the primary stakeholders of your company. They are truly what enables a brand to do what it does. As such, the more engaged and happy the employees are, the more your organization is geared to grow sustainably. However, it must not be forgotten that employee engagement is actually a very abstract concept. It is not something tangible. It is the emotional attachment and connect that an employee feels towards the organization he/she works for. What exactly makes one feel connected to an organization and motivates them to ...

  Influencing the Influencer – Advocacy in PR #Advocacy #Media Advocacy #Public Relations #PR #PRinIndia  As the adage goes, “Change is the only constant” and change is beneficial, when it keeps pace with altering times, and as we all know time is one of the biggest game-changers. In context, therefore, the dynamic domains of advocacy and public relations also witnessed radical changes over the last two decades and continues to do so, even today, maybe with a much more accelerated pace than ever before. Speaking from a PR parlance, advocacy in itself, as well as, strategizing campaign outreach for advocacy has witnessed several paradigm shifts through all the bygone years. Wind the clock back 15 years – At that time, advocacy only meant liaising with the Government and the media. Social media was non-existent then. Fast forward to the present times and advocacy campaigns construe an altogether different shape, with multiple NGO’s, general and specific industry bodies, RWA’s, a...