How #Covid fast forwarded the #digital transformation Though the country was well on its way towards rapid digitisation, the unprecedented health and economic crisis just accelerated the pace of that transformation. Now with the second wave of COVID currently underway, seemingly more severe than the first one, the ‘new normal’ will only evolve with time and demonstrate its impact across everything around us, as ‘evolutions’ normally do. On the hindsight, if we think about it, the debate between traditional print media and digital media is as old as the advent of digitization itself. Right when the pandemic caught the world unaware, print media or traditional media as we know it, were the first to get hit. Advertising revenues and marketing budgets started to plummet, reminiscent of any hope of print reviving was also 1 fading away. With today’s netizens increasingly preferring bite-sized, snackable, crisp content that they can consume on the move, on any handheld device of their ch...
Public Relations: How it’s changing in 2021 #PR #2021 #changingdynamics @Publicrelations Public relations as an industry came into existence almost three decades back in India. In earlier days, it was more focused and based on a journalism foundation because brands always wanted to get in the news. Over the years, it evolved, it became a sophisticated approach to creating the right messaging to targeting the right audience in the best possible way. Has the meaning of PR changed? with the #digital transformation and emergence of #sociamedia has changed their approach completely. Now, #communication outreach means a well thought strategic outreach with crisp messaging and new age content using digital, social, traditional outlets to promote a brand or services or launch of a product going along with advertising, marketing and more. The median age in India was 26.8 years old in 2015, meaning half the population was older than that, half younger. India h...